Klub Twórców Reklamy

Maciej Nowicki

Managing Creative Director

Isobar Poland

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He possesses a unique combination of rich ATL experience (over 16 years at the biggest international ad networks – McCann-Erickson, Havas, Grey, JWT) and in-depth knowledge of digital (3+ years at one of the best digital agencies – Isobar, part of Dentsu Aegis Network), supported by marketing lessons learned during years spent on the client side. Has a strong „big picture” outlook and the ability to deploy it through all channels and touch points including social media and the newest, exotic, technology driven channels.

Has a proven track record of assembling and managing high-performing creative teams and dramatically improving the quality of an agency’s creative output. During his two-year tenure at Hypermedia Isobar, the agency has become the most internationally awarded digital agency in Poland. By the same measure it is among the country’s top five integrated agencies with awards and merits at Epica, Portoroz, Eurobest, KTR festivals, being the only Polish agency which received Epica Award two years in the row.

Maciej Nowicki konsultuje w kategoriach: Branded contentReklamaTechnologia